NOT YOUR AVERAGE PACKAGE.
While I’m on the Social team at Kohl’s, I have also helped on print projects such as this PR & Influencer packaging project. This PR box was an exclusive influencer ‘Surprise & Delight’ experience. From concept to final proof, I wanted the unboxing experience to be something the recipient would be excited about from the moment they see the box to the unwrapping of each personal touch inside.
notecards
From Kohl’s to you - I designed three sets of notecards with blank space for the PR team to write personalized notes on. They add a little something sweet and nice that takes this PR box from branded to personal.
stickers
Because doesn’t everyone love stickers? I hand illustrated this set of stickers to be included in each box along side exclusive Kohl’s Cash and branded novelty merch items. They were so widely loved they were then sold in the corporate office coffee shop and given out at various PR pop up events.