KOHL’s
PR PACKAGING DESIGN
While my main focus at Kohl’s is Social Media content creation I have also lead larger design projects such as this PR & Influencer packaging project. I was tasked with creating a personalized and shareable experience for the package from concept to production. I wanted the unboxing experience to be something the recipient would be excited about from the moment they see the box to the unwrapping of each personal touch inside. This project was a standout favorite of mine and propelled my growth as a multidisciplinary designer on the larger creative team at Kohl’s.
notecards
From Kohl’s to you - I designed three sets of notecards with blank space for the PR team to write personalized notes on. They add a little something sweet and nice that takes this PR box from branded to personal.
stickers
Because doesn’t everyone love stickers? I hand illustrated this set of stickers to be included in each box along side exclusive Kohl’s Cash and branded novelty merch items. They were so widely loved they were then sold in the corporate office coffee shop and given out at various PR pop up events.